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Dark Patterns

Dark Patterns are user interface that tricks users into making decisions that benefit the interface's holder to the expense of the user.

Authors
Authors and/or Contributors
Jean-Louis Huynen

Nagging

Repeated requests to do something the firms prefer

Internal MISP references

UUID 1187c11d-7506-4d7d-95a2-a55d9dfe3618 which can be used as unique global reference for Nagging in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Nagging']

Activity Messages

Misleading notice about other consumers' actions

Internal MISP references

UUID 349f3f22-2f5c-4cba-903f-6c9db2c73d9b which can be used as unique global reference for Activity Messages in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Social Proof']

Testimonials

Misleading statements from customers

Internal MISP references

UUID ffe91c0a-1aa7-450d-9c2e-28a0292ea513 which can be used as unique global reference for Testimonials in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Social Proof']

Roach Motel

Asymmetry between signing up and canceling

Internal MISP references

UUID 9175e2d8-80bc-4d72-bc28-d5502c47e2ed which can be used as unique global reference for Roach Motel in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Obstruction']

Price Comparison Prevention

Frustrates comparison shopping

Internal MISP references

UUID 0303d7fa-eb2a-417d-ae79-2d5ff4f8b992 which can be used as unique global reference for Price Comparison Prevention in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Obstruction']

Intermediate Currency

Purchases in virtual currency to obscure cost

Internal MISP references

UUID 9f0c9e89-75ab-4b6b-981e-ae8161c0d3e3 which can be used as unique global reference for Intermediate Currency in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Obstruction']

Sneak into Basket

Item consumer did not add is in cart

Internal MISP references

UUID c4ae0bb6-cd07-46f5-b2c5-ec2df04e5484 which can be used as unique global reference for Sneak into Basket in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Sneaking']

Hidden Costs

Costs obscured / disclosed late in transaction

Internal MISP references

UUID b2e1e74b-a740-4f8c-b8f4-6822ee7d197d which can be used as unique global reference for Hidden Costs in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Sneaking']

Hidden subscription / forced continuity

Unanticipated / undesired automatic renewal

Internal MISP references

UUID fbd42a71-0adb-4fb4-a2f7-47c8113d5cab which can be used as unique global reference for Hidden subscription / forced continuity in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Sneaking']

Bait & Switch

Customer sold something other than what's originally advertised

Internal MISP references

UUID 92d3a49e-6443-4dbf-a82a-fbc6e7cb1130 which can be used as unique global reference for Bait & Switch in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Sneaking']

Hidden information / aesthetic manipulation / false hierarchy

Important information visually obscured

Internal MISP references

UUID 339df582-ff4d-4d62-9815-58e06014ba8f which can be used as unique global reference for Hidden information / aesthetic manipulation / false hierarchy in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Interface Interference']

Preselection

Firm-friendly default is preselected

Internal MISP references

UUID c2e274a5-2629-42a5-8c72-fd841f26c819 which can be used as unique global reference for Preselection in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Interface Interference']

Toying with emotion

Emotionally manipulative framing

Internal MISP references

UUID 9ca69b66-3497-473e-a0fd-44ff05f20703 which can be used as unique global reference for Toying with emotion in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Interface Interference']

Trick questions

Intentional or obvious ambiguity

Internal MISP references

UUID edf55230-f295-45d8-9be0-8ceb201154d6 which can be used as unique global reference for Trick questions in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Interface Interference']

Disguised Ad

Consumer induced to click on something that isn’t apparent ad

Internal MISP references

UUID e19cbaaf-0f6d-4607-aff6-0608d361efdf which can be used as unique global reference for Disguised Ad in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Interface Interference']

Confirmshaming

Choice framed in way that seems dishonest / stupid

Internal MISP references

UUID 45259adf-e499-42f6-9813-c16a6606b467 which can be used as unique global reference for Confirmshaming in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Interface Interference']

Forced Registration

Consumer tricked into thinking registration necessary

Internal MISP references

UUID 6cb4c01c-9edc-40fb-8744-ac866f64c695 which can be used as unique global reference for Forced Registration in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Forced Action']

Low stock / high-demand message

Consumer falsely informed of limited quantities

Internal MISP references

UUID e8fe07aa-83c1-44c5-9042-fb3449a5ab94 which can be used as unique global reference for Low stock / high-demand message in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Urgency']

Countdown timer / Limited time message

Opportunity ends soon with blatant false visual cue

Internal MISP references

UUID bab8c47f-2f1d-47ba-ae53-9c2c49c0f520 which can be used as unique global reference for Countdown timer / Limited time message in MISP communities and other software using the MISP galaxy

External references
Associated metadata
Metadata key Value
category ['Urgency']