Create Hashtags and Search Artefacts (6d3c1c71-746e-5e9d-9960-4845d712c899)
Create one or more hashtags and/or hashtag groups. Many incident-based campaigns will create hashtags to promote their fabricated event. Creating a hashtag for an incident can have two important effects: 1. Create a perception of reality around an event. Certainly only "real" events would be discussed in a hashtag. After all, the event has a name!, and 2. Publicise the story more widely through trending lists and search behaviour. Asset needed to direct/control/manage "conversation" connected to launching new incident/campaign with new hashtag for applicable social media sites).
| Cluster A | Galaxy A | Cluster B | Galaxy B | Level |
|---|---|---|---|---|
| Create Hashtags and Search Artefacts (6d3c1c71-746e-5e9d-9960-4845d712c899) | Techniques | Co-opt a hashtag and drown it out (hijack it back) (677c9e22-42b6-5b78-985c-e72936ae1b3f) | Countermeasures | 1 |
| Co-opt a hashtag and drown it out (hijack it back) (677c9e22-42b6-5b78-985c-e72936ae1b3f) | Countermeasures | Private Cluster (bd7a51b3-d00c-575f-a16e-6f51e5a67743) | Unknown | 2 |